We're BrandBrandNew.


Technology is there to make our lives easier and more enjoyable. Most of your home's technology is in the kitchen - it's where we spend a lot of our time cooking, eating and socializing with family and friends. At the same time, it's where least of tech innovation happens. Your electric kettle hasn't changed much in 65 years, for example.

We at BrandBrandNew want to bring more clean, sustainable tech innovation into your home.



A seasoned power electronics engineer, David is the inventor of the Heatle technology. Prior to that, he had worked for over 20 years in industrial design, aerospace and ran his own engineering business in London before moving with his family and two children to Berlin to help companies such as Miito, Motion-Lab, Betahaus or NBT AG.

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Responsible for management and business development, over the past 12 years Wachtang had worked in leading positions at Visa, TrialPay, NEDAP and ran operations for Mikhail Gorbachev and his world-scale project MGA. The father of two boys founded startups in the app, retail and smart city industries, and wrote and published multiple books.

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Lana's background is in industrial and communications design. As a Master of Arts with several years of work experience as a freelance and employed professional in marketing, art direction, brand and strategy. Lana has a strong passion for sustainability, quality, aesthetics and transparency.

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As a Bachelor of Arts from Berlin HWR, Zenel is a passionate, and ambitious business developer who joined recently for hands-on operational support

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